About Sergei Zjuganov

Being a true petrolhead since early age, Sergei was truly overwhelmed by the imagery he was seeing in 90s car magazines and catalogues. Starting the career in his teenage years quickly brought him to the top clients and jobs, pioneering and vastly influencing automotive photography in his Estonia, shooting for most car magazines and clients of this field.

Although mostly based in Estonia and running a successful creative agency, he admits that his native market is extremely small in terms of automotive photography. This is why Sergei is always keen on pushing his boundaries and traveling around the world to wherever his true love – automotive photography – takes him. 

He has been travelling to capture most fascinating cars for most amazing clients in Europe, USA, and the Middle East.

He is not just photographing transportation, he is capturing feelings and emotions of experience with cars. Images are capturing the every last bit of effort of those who created the car – designers and engineers.

In his free time Sergei enjoys to behold temporary architecture and drive his small collection of youngtimers.

how we do it?

Apart of the fact that we love cars, we love our clients see the results.

We are a creative team whose goal is to offer the customer profitable, high quality and eye-catching solutions for introducing their product or service.

We might blend in with a project on any stage. We can join the process at the stage of preproduction, helping with deciding on all the important artistic and semantic details, or just shoot according to the existing brief.

Our aim is to reach a trusty and transparent long-term relationship with the customer, which facilitates communication processes.

No goal is unfulfilled.


Due to the size of the team, we are flexible time-wise and usually quick.

We are creative, but we understand the needs and concerns of entrepreneurs, so there is no delay in handing over the finished work.

Clear overview of project stages during the process.

Assistance with time planning and logistics for the shooting day.

Possible to offer a solution based on client’s budget.


-Over 15 years on the market

-2000+ successfully completed projects.

-60% of the workload is brought to us by regular customers, we have worked with many for more than 5 years.


Audi, Audi Middle East, Deals On Wheels, Daimler AG, BMW, Nissan, Nissan Middle East, Porsche, Lexus, Toyota Baltic, Honda, Urbans Garage, Jaguar Land Rover, Inchcape, Mercedes-Benz, Opel, Porsche 356 Club Sweden, Toyota Gazoo Racing, 
Tommi Mäkkinen Racing, Auto100, Kalmar Automotive, 
Škoda, Auto-Bon, Veho, Autoliv, Wisefab
car collectors, museums and numerous workshops.

Non-automotive clients:

Cleveron, Starship Technologies, Tele2, Wendre, Delux, Swedbank, SEB


TBWA\RAAD, Havas Estonia, 
Taevas Ogilvy, Optimist Creative, Der Tank, Division, Identity AD, Newton Marketing, Zavod BBDO, DDB Estonia, Imagine AD, Utopia, Must Muna, Velvet


2019 ADC*E Photography Award shortlisted (Wisefab product photography)

2018 Golden Egg awards: Bronze (Motorsport Museum photography)

2017 Golden Egg awards: FestiveEgg award / Lexus Campaign: The Power of the book photography


2016 February: photo of the month 1st place / Fotostation.ru

2015 July: photo of the month 1st place / Fotostation.ru
2012 May: Fotostation 

2011 Golden Egg awards: Silver: Saku Zero2Hero campaigh photography


2010 ADC*E Silver award / photography for Panaviatic

2009 Golden Egg awards shortlisted / Cadillac ad campaign photography

Clients say:

Constructive creative thinking. Adherence to agreements. A photographer who perceives the client’s wishes and vision and is able to implement them.

Sergei Zjuganov is a very reliable and good partner. He thinks along the initial phase of the project and offers his ideas to make the result as good as possible. He is very good at choosing locations, which is extremely important for automotive photography. Sergei is also very flexible: if unexpected setbacks occur during the work, the result of the work will not be left behind and all obstacles will be solved. He has a good eye for taking pictures of products as well as events and portraits.

We are very satisfied with Sergei Zjuganov’s photo services. The work is always impeccable – fast and decent. He is an indispensable partner in Audi magazine’s photography. His commitment to his specific work is admirable. Whether there is a person, a car, an interior or something else in front of his lens, he can always bring something out. He is able to pay special attention to details and bring them out nicely in photos. Responding to inquiries is very fast – we always manage to do all the necessary work on time. As Audi and Sergei have been working together for a very long time, he usually understands what we want. I am especially pleased with the pictures of Audi magazine’s personal stories. And of course these car pictures – Sergei’s great love for cars – are reflected in all his many photos of Audi models! I would definitely recommend and I have also recommended several people to contact Sergei.

I can only commend Sergei for his cooperation with our agency, which is fast, professional and friendly. In cooperation with Sergei, it is also possible to find solutions to complex challenges. Sergei takes world-class imagery of cars. His photos highlight all the design elements of the model and the car looks like a carefully polished jewel.

Hereby I illuminate some tidbits with projects involved Sergei Zjuganov’s expertise and partipation. As for me, nearly a decade working with around the globe giant Toyota Motors and it’s representatives in local pan-Baltic region – the thing to understand of value of this region might not be undervalued. This is marketing&sales region, where the top position is hold by Toyota in long term. By doing this is not easy process so thereby I have closely executed projects with Sergei Zjuganov Photo and videography for Toyota campaigns and notably also for Toyota’s more luxury and innovative technologies car brand Lexus. These two vehicle brands are primary drivers for collabing with Sergei. IIt is the famously executed Lexus premium range from F packed GS’ and other hybrids up to more stiff and bulky Invincible top grade new Hilux or no 1 Toyota models in our Nordic market, Sergei’s going from detail to line-up is great part of a success story. Having answer to everything is a wonderful starting point for more project to come! Sergei is taking the gravitas into new statue. 

Sergei ei pildista kunagi lihtsalt autot, vaid seda ideed või nägemust, mis autodisaineril oli, kui ta oma taiese lõi. Püüda kinni ainult õiged valgused nii, et masina tegelik vorm ja karakter esile pääseksid, on kunst. Ja Sergei valdab seda suurepäraselt.

Sergei never just takes a picture of a car, but the idea or vision that the car designer had when he created his work. It is an art to capture only the right light so that the actual shape and character of the machine can be revealed. And Sergei knows it perfectly.

Contact me

Sergei Zjuganov


PHONE: +372 50 22 569


PHONE: +49 174 828 9597


PHONE: +971 52 846 5454

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