Location

STUDIO

LIFESTYLE

About Sergei Zjuganov

Sergei Zjuganov is a photographer and director creating cinematic stories about cars – where engineering meets emotion.
Rooted in the visual culture of European automotive design, his imagery blends precision, atmosphere, and the raw feeling of motion.

Based in Estonia and working worldwide, Sergei has spent over twenty years shaping the visual language of automotive advertising across Europe, the USA, and the Middle East. His work bridges architecture, light, and speed – transforming machines into experiences.

For Sergei, a car is never just transportation. It’s the sum of every creative decision made by designers and engineers – for people behind the wheel – and his mission is to translate that into imagery that feels alive.

When he’s not shooting, you’ll probably find him studying modern architecture or behind the wheel of one of his youngtimers.

PHILOSOPHY.

We live and breathe cars. But more than that, we care about what they mean.
Our studio delivers high-impact imagery and motion work for brands who demand clarity, beauty, and precision.

We can join a project at any stage – from early creative development and pre-production to execution based on a finished brief.
Our goal is simple: create visuals that perform, inspire, and sell.

FAST.

Speed and simplicity are part of our DNA.
We move fast, stay flexible, and never compromise on quality.
Every project is transparent, collaborative, and built on trust.

RELIABLE.

Over 20 years in the field.
2,000+ completed projects.
65% repeat clients – long-term partnerships built on reliability and results.

CLIENTS

Audi, Audi Middle East, Deals On Wheels, Daimler AG, BMW, Nissan, Nissan Middle East, Porsche, Lexus, Toyota Baltic, Honda, Urbans Garage, Jaguar Land Rover, Inchcape, Mercedes-Benz, Opel, Porsche 356 Club Sweden, Toyota Gazoo Racing, 
Tommi Mäkkinen Racing, Auto100, Kalmar Automotive, 
Škoda, Auto-Bon, Veho, Autoliv, Wisefab
car collectors, museums and numerous workshops.


Non-automotive:

ABB, Cleveron, Starship Technologies, Tele2, Wendre, Delux, Swedbank, SEB


AGENCIES:

TBWA\RAAD, Havas Estonia, 
Taevas Ogilvy, Optimist Creative, Der Tank, Division, Identity AD, Newton Marketing, Zavod BBDO, DDB Estonia, Imagine AD, Utopia, Must Muna, Velvet

 

awards


2019 – ADCE Shortlist (Wisefab Product Photography)
2018 – Golden Egg Awards: Bronze (Motorsport Museum Photography)
2017 – Golden Egg Awards: Festive Egg / Lexus “Power of the Book” Campaign
2010 – ADC
E Silver Award (Panaviatic Campaign)
2009 – Golden Egg Awards Shortlist (Cadillac Ad Campaign)

Clients say:

Constructive creative thinking. Adherence to agreements. A photographer who perceives the client’s wishes and vision and is able to implement them

Sergei Zjuganov is a very reliable and good partner. He thinks along the initial phase of the project and offers his ideas to make the result as good as possible. He is very good at choosing locations, which is extremely important for automotive photography. Sergei is also very flexible: if unexpected setbacks occur during the work, the result of the work will not be left behind and all obstacles will be solved. He has a good eye for taking pictures of products as well as events and portraits.

We are very satisfied with Sergei Zjuganov’s photo services. The work is always impeccable – fast and decent. He is an indispensable partner in Audi magazine’s photography. His commitment to his specific work is admirable. Whether there is a person, a car, an interior or something else in front of his lens, he can always bring something out. He is able to pay special attention to details and bring them out nicely in photos. Responding to inquiries is very fast – we always manage to do all the necessary work on time. As Audi and Sergei have been working together for a very long time, he usually understands what we want. I am especially pleased with the pictures of Audi magazine’s personal stories. And of course these car pictures – Sergei’s great love for cars – are reflected in all his many photos of Audi models! I would definitely recommend and I have also recommended several people to contact Sergei.

I can only commend Sergei for his cooperation with our agency, which is fast, professional and friendly. In cooperation with Sergei, it is also possible to find solutions to complex challenges. Sergei takes world-class imagery of cars. His photos highlight all the design elements of the model and the car looks like a carefully polished jewel.

Hereby I illuminate some tidbits with projects involved Sergei Zjuganov’s expertise and partipation. As for me, nearly a decade working with around the globe giant Toyota Motors and it’s representatives in local pan-Baltic region – the thing to understand of value of this region might not be undervalued. This is marketing&sales region, where the top position is hold by Toyota in long term. By doing this is not easy process so thereby I have closely executed projects with Sergei Zjuganov Photo and videography for Toyota campaigns and notably also for Toyota’s more luxury and innovative technologies car brand Lexus. These two vehicle brands are primary drivers for collabing with Sergei. IIt is the famously executed Lexus premium range from F packed GS’ and other hybrids up to more stiff and bulky Invincible top grade new Hilux or no 1 Toyota models in our Nordic market, Sergei’s going from detail to line-up is great part of a success story. Having answer to everything is a wonderful starting point for more project to come! Sergei is taking the gravitas into new statue. 

Sergei ei pildista kunagi lihtsalt autot, vaid seda ideed või nägemust, mis autodisaineril oli, kui ta oma taiese lõi. Püüda kinni ainult õiged valgused nii, et masina tegelik vorm ja karakter esile pääseksid, on kunst. Ja Sergei valdab seda suurepäraselt.

Sergei never just takes a picture of a car, but the idea or vision that the car designer had when he created his work. It is an art to capture only the right light so that the actual shape and character of the machine can be revealed. And Sergei knows it perfectly.

Contact me

Sergei Zjuganov
sergei@sergeizjuganov.com

TALLINN, ESTONIA

PHONE: +372 50 22 569

HAMBURG, GERMANY

PHONE: +49 174 828 9597

DUBAI, UAE

PHONE: +971 52 846 5454

COPYRIGHT NOTICE
This website and all its images are protected by copyrights. All images on this website are copyright Sergei Zjuganov. Images or details of the images may not be used for any purposes without permission of Sergei Zjuganov. Unauthorized use or reproduction is strictly prohibited and all copyrights infringements are pursued.